Creative · AI creative catalogueFree & open soonRich media & DCOFeeds straight into the DSP

Beautiful creatives, personalized by AI.

Creative is the creative product of the Arago suite, a catalogue of rich-media and DCO formats, powered by AI, that personalizes message, offer and store details for every location. No design team required.

Open beta soon

Free and open. Try the real platform yourself.

We're putting the finishing touches on Creative. Very soon you'll be able to sign up and build real, AI-personalized creatives for free. No mock-ups, no demo required. Want a first look before then?

Why Creative

A creative catalogue that designs itself.

Pick a format, let AI adapt it to every zone, and send it straight to your DSP campaigns.

Rich media catalogue

Ready-to-use formats for every channel.

Browse a catalogue of high-impact rich media and standard formats (display, interscroller, video, native and more), all production-ready and brand-safe out of the box. CTV and DOOH are on the way.

✓
Every format: display, rich media, video, native.
✓
Production-ready: no build step, no design team.
✓
Brand-safe: keep control over what local teams publish.
Format catalogue
Display
Rich media
Interscroller
Video
Native
CTVsoon
DOOHsoon
AI creative optimization

One creative, personalized for every location.

Creative's Dynamic Creative Optimization uses AI to swap price, product, message and store details per location, automatically generating the best-performing variant for each audience.

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AI personalization: message and offer adapt per location.
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DCO feeds: swap price, product and address automatically.
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Always optimizing: the best variant wins, per audience.
One base creative
New York
Los Angeles
Chicago
Houston
Miami
Seattle
+ every store
120+ location variants from one creative
How it works

From catalogue to campaign in three steps.

01

Pick a format

02

Let AI personalize

03

Ship to the DSP

Pricing

Start free with Creative.

One plan while we're in early access. The studio costs nothing — you fund only the media your creatives run on.

Free
The whole creative studio, for every business.
Free / no platform fee
  • Six rich-media formats, plus display, video and native
  • Horizontal and vertical versions generated for you
  • Upload your own HTML creatives
  • Category and advertiser checks before anything runs
FAQ

Creative, answered.

Do I need a design team to use Creative?
No. Creative ships a catalogue of production-ready rich media and DCO formats. You pick one and AI personalizes it. No build step required.
What is DCO?
Dynamic Creative Optimization automatically swaps elements of a creative (price, product, message, store details) per location and audience, so each impression sees the most relevant variant.
How does Creative connect to the DSP?
Creatives built in Creative flow straight into DSP line items, so your campaign always runs the right variant per zone, with no manual exports.
Can I use Creative on its own?
Yes. Creative has its own free tier and works standalone; add Map and the DSP whenever you're ready.

Creatives that perform, everywhere.

Creative is becoming free and open. Book a demo for an early look, or be among the first to build real creatives in the platform.