Product roadmap

What we're building next

A transparent look at what just shipped, what we're building, and what's coming across the Arago suite — the DSP, Map and Creative. Dates are directional and shift as we learn.

Updated July 2026

Recently shipped

3

Live for every account today.

  • DSP

    Sheet mode for bulk line items

    Build and edit thousands of line items at spreadsheet speed, with bulk actions across your whole campaign.

  • Creative

    AI creative from a single image

    Upload one image, hit generate, and get a programmatic-ready rich media creative — no design team required.

  • Map

    Isochrone & free-hand zones

    Draw targeting zones by drive-time, radius or free hand, enriched with geo data like population.

In progress

3

Building now, rolling out soon.

  • Map

    AI zone suggestions

    Describe your audience and let Map propose the targeting zones for you, ranked by expected reach.

    Q3 2026
  • DSP

    Real-time ML bidding

    Machine-learning bidding that adjusts prices per impression in real time to hit your performance goal.

    Q3 2026
  • Creative

    DCO text from your line items

    Personalize creative copy automatically from the DSP line item — location, offer and audience aware.

    Q3 2026

Planned

3

Committed, scoped and next up.

  • DSP

    CTV & DOOH activation

    Extend one campaign across Display, Video, CTV and DOOH with no minimum spend and a single line-item model.

    Q4 2026
  • Map

    Audience reach forecasting

    Size the addressable reach of any zone and audience before you launch, cookies optional.

    Q4 2026

  • Reporting API v2

    Multi-dimensional, transparent reporting in the platform or streamed to your stack via a new API.

    Q4 2026

Exploring

3

Early ideas we're validating with you.

  • Cross-suite campaign autopilot

    Set a goal once and let Arago wire Map, Creative and the DSP together, then optimize end to end.

  • Creative

    AI video & CTV creatives

    Generate motion and CTV-ready formats from the same catalogue that powers your display creatives.

  • DSP

    Deal & brand-safety marketplace

    Discover, attach and manage PMP deals and brand-safety controls without leaving the DSP.

This roadmap is for informational purposes, reflects current thinking, and doesn't guarantee delivery or timing. We ship, cut and reprioritize based on what we learn from you.

Have a feature in mind?

Tell us what would move the needle for your campaigns — customer input shapes what we build next.